Welcome to our CMS Insights section dedicated to esports and videogaming.
From 5G utilisation to cross platform experience, the videogame phenomenon provides ample opportunity to explore new experiences for end users. And its ever-growing audience represents one of the future. Seeking high levels of engagement and hyper- personalisation, what esports followers want now, we’ll all want tomorrow.
However, questions remain about how best to unlock value and secure sustainability in this fast-growing industry, not least when considering the multiple stakeholders involved in the esports tournaments that draw thousands both in person and online. We are keen to stimulate the esports legal and commercial debate and to help provide guidance to our clients. As an international legal powerhouse at the forefront of the gaming revolution, the intersection of many of our core areas of expertise including sports, media, advertising, technology and gambling, means we are able to advise the spectrum of stakeholders active in the exciting world of esports.